About the Social Marketing Campaign
MIBFN envisions that state and local communities recognize breastfeeding and human milk as the norm for infant and young child feeding, and all families will live, work, and receive support in a breastfeeding-friendly culture.
In order to help make this vision a reality, MIBFN has launched its "Anytime, Anywhere" Social Marketing Campaign, with focus on:
· Celebrating the Breastfeeding Anti-Discrimination Act
· Promoting mothers' right to nurse in public as protected by the state law
· Providing advocates and mothers with tools to normalize the message
· Encouraging Michigan businesses to further support breastfeeding families
Our tagline is simple, Breastfeed: Anytime, Anywhere. Our goal is that when every Michigander hears the word “breastfeeding,” their mind immediately hears “anytime, anywhere.”
Say it with us “Breastfeed: Anytime, Anywhere.”
Break Time for Nursing Mothers: Federal Breastfeeding Accommodation Law
In June 2014, the Breastfeeding Anti-Discrimination Act was passed, which gives women the right to breastfeed a child in any place that is open to the general public. For Michiganders, comfortable and shame-free environments for breastfeeding mothers mean more families are able to have the freedom to enjoy their community in all the places they live, work, worship, and play.
Click here to see the law in its entirety